Just saw a great post by Carlos Hidalgo in Marketing Profs. The title says it all - "How to Remove the "And" from Sales and Marketing".
http://bit.ly/km2Lt9
Today, of course, marketing is bi-directional, which means that marketing folks can engage in the same customer dialogues as the sales people do. One conversation means better understanding, unified purpose, and yup, a better customer experience.
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